PRIVACY POLICY

1. PROCESSING PURPOSE

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The following personal data: Your name, address, image or voice when you call El’eeté after sale services (since your call may be recorded) are collected and processed by Eleete Union S.L. for the following purpose:

a) to manage contractual relations with customers, to fulfil relevant legal obligations, to perform the so-called Know Your Customer (KYC) procedures in accordance with applicable law and to manage reports of alleged illegal conduct in order to carry out the necessary preliminary activities aimed at verifying the validity of the fact being reported and the adoption of the consequent measures.

The following additional personal data:

- Data collected during making purchases online, when you create a loyalty account online or participate in a loyalty program: Birthday, age range, dates of family events, profession, hobbies, purchases, use of particular social networks or social network ID, telephone number, email address, photograph, nationality, gender, the method and date of registration within Customer Relationship Management managed by Eleete Union S.L., language, categories of favorite products, details of products purchased, size, price, discount, statistical spending levels, abandoned shopping carts, ways in which services are used, preferences regarding services offered in stores, response to contact activities, events attended by customers, products chosen for purchase but not actually purchased; and

- Data collected when browsing or when using applications, including data related to behavior recorded using cookies or similar technology, as described further within the cookie policy available via our website.
Are collected and processed for the following purposes:

a) To carry out statistical analysis of interests, preferences and purchasing habits (profiling) based on purchases made at El’eeté and/or via services provided by third parties. Data is processed in compliance with the guarantees and measures set by the Italian Data Protection Authority on April 24, 2013 in response to the request of prior checking submitted by El’eeté.

b) To provide personalized sales services (by way of example but not limited to: personal shopping services, free assistance services and courtesy services), for the sending of (via mail, email, SMS and MMS, social networks and instant messaging) information relating to our creations, exclusive sales and events or similar initiatives organized or attended by Eleete Onion S.L. (including potential invitations to such events), for the sending of questionnaires evaluating levels of satisfaction reached by services offered and/or in case of virtual try-on usages.

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2. PROVISION OF DATA

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The provision of personal data with respect to the purposes outlined in paragraph 1, sub-section a) is obligatory and if it is not provided, Eleete Union S.L.  cannot proceed with the contractual services requested. For the purposes detailed in paragraph 1 sub-sections b) and c), provision of data is free and optional and the use of such data is subject to consent. Denial thereof would not allow Eleete Union S.L. to proceed with the indicated purposes.

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3. CONDITIONS APPLICABLE TO CONSENT OF MINORS

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Processing the personal data of minors is lawful provided they are at least 16 years of age. If a minor is younger than 16 years of age, data processing is only lawful if, and where, consent is provided or authorized by the holder of parental responsibility.

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4. PROCESSING METHOD

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Personal data will be processed with IT-based tools and/or processed manually for the length of time needed to achieve the purpose for which it was collected. In particular, personal data collected for the purposes outlined in paragraph 1, sub-sections b) and c) will be also processed with the usage of automated mechanisms based on procedures and logics that are strictly related to the purposes specified above.

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5. ENTERING OF DATA IN THE CRM SYSTEM

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The entering of personal data in the CRM system is optional and occurs only if consent is given to one of the purposes detailed in paragraph 1 sub-sections b) and c) above; it automatically implies that Eleete Union S.L. employees across the world, tasked with data processing, will be able to view the data, as well as to change and to update it.

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6. SCOPE OF COMMUNICATION, TRANSFER ABROAD AND PUBLICATION OF DATA

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Personal data is processed by personnel who are tasked with, or responsible for, data processing. This applies to: El’eeté Union S.L., parent companies, subsidiary companies, associate companies, companies under the same control, in EU and/or across the world; in this regard, it is specified that Model Clauses made available by the European Commission regarding the transfer of personal data outside of Europe are used.
Additionally, personal data may also be processed by:

- companies that carry out shipping/delivery services for catalogues and/or products;
- companies that deliver newsletters, marketing material and promotional communications;
- companies that carry out customer care services;
- companies that carry out analysis and market research;
- companies that maintain IT systems

Data collected may also be processed by independent third-party data controllers, for example:

- persons, companies, associations or professionals that provide assistance or consultancy services (lawyers, accountants, auditors);
- companies that manage credit card payment services and tax free.
- companies that assist us in the performance of the KYC procedure
- companies that manage the so called Virtual Try On.

A complete list of third parties able to process personal details, on behalf of Eleete Union S.L. or as independent third-party data controllers, may be obtained by writing to unioneleete@gmail.com

The data will, under no circumstances, be published.

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7. DATA RETENTION PERIOD

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Data collected for the purposes outlined in paragraph 1, sub-section a) will be retained by Eleete Union S.L. for the time period necessary for the performance of a contract, with legal and conventional guarantees provided for, or in accordance with obligatory legal terms regarding the retention of data. Data collected for the purposes outlined in paragraph 1, sub-sections b) and c) will be retained until the client revokes consent to process his/her personal data and in any event, with particular reference to data collected for the purposes outlined in paragraph 1, sub-section b), for no longer than ten years (in compliance with the measure issued by the EU Data Protection Authority in response to the request of prior checking submitted by Eleete Union S.L.). When said consent is revoked or if the time limit for the retention of data collected for the purposes outlined in paragraph 1, sub-section b) expires earlier, the data will be automatically erased or made permanently anonymous.

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8. DATA SUBJECTS’ RIGHTS

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The following may be requested at any time: information regarding the existence of personal-data processing and its characteristics, correction and deletion of data or limited processing. It is also possible to object to processing and/or to request that data be sent to another controller. Eleete Union S.L. must respond to requests within deadlines provided by applicable regulations; it must also correct incorrect data, ensure that incomplete data is completed, and update data that is no longer correct; and finally, when required, it must delete data and limit it and/or stop it from being processed, or ensure that it is, where technically possible, sent to another controller. When exercising rights, as listed above and provided for by law, or in order to obtain any related information and/or report potential misunderstandings and issues, the party concerned is invited to send an email to unioneleete@gmail.com for prompt replies. Any electronic communication sent shall contain an appropriate section outlining how data processing is objected to and how clients no longer receive material and promotional information.